I’m a bilingual public relations professional and content creator with over four years of experience in media representation, strategic communication, and digital storytelling. Currently, I serve as a Bilingual Program Coordinator for Austin 3-1-1, where I manage social media, represent the organization in English and Spanish press, write scripts and PSAs, and collaborate with media partners on community-focused campaigns. I use analytics tools like Loomly and Meta Business Suite to refine strategies and boost engagement.
My background includes conducting artist interviews, managing influencer partnerships, creating content across platforms, and leading PR campaigns in both public and private sectors. I’m fluent in Spanish and skilled in tools like WordPress, Canva, Adobe, and video editing. With a strong eye for storytelling and a passion for meaningful communication, I specialize in crafting inclusive, impactful messaging that resonates with diverse audiences and drives public engagement.
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Instagram: @Vanessacasttr
https://www.instagram.com/vanessacasttr/?hl=en
Twitter: @Vanessacasttr19
https://twitter.com/vanessacasttr19
Linkedln: https://www.linkedin.com/in/vanessa-castro-225a341a2/
My Work
Event story
Marketing campaign Analysis
Press release for X World Wallet
SOCIAL MEDIA CAMPAIGN FOR STRONGER
Stronger is an activewear brand that is sustainable. They compensate all customer deliveries and returns by donating a portion of their proceeds to a project focusing on replenishing and caring for the forest in Panama.
They contacted me to collaborate, and their collaboration requisites were three posts tagging the brand, and a video of me wearing with their product.
Video:
https://www.instagram.com/p/Bk3HHO9F89p/?utm_source=ig_web_copy_link
Mental Health podcast:
Videos for Wildflower Swimwear brand- Diversity campaign:
https://www.instagram.com/reel/CfVIwItNn08/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/CfVKw85ufRL/?utm_source=ig_web_copy_link
Social media management for Austin 3-1-1:
Social media management for TripLoop:
TESTIMONIALS
Julie Afsahi, co-owner Soul Strong Yoga.
Vanessa has an absolute heart of gold. She is empathetic, gentle, kind, joyful, personable, and brilliant. Vanessa has an extremely high work ethic and has a lot of clarity around her values and vision for the future. Vanessa's mind is also in constant motion- She is always creating, pondering, and seeking to challenge herself intellectually. It is a gift to spend time with Vanessa, and she's a bright light that brings warmth to any environment.
Joel Hernandez- Professional photographer, founder of regular humans rebellion a clothing brand, and humansmag a magazine.
Vanessa and I have developed an amazing partnership as photographer to model. Her dedication to our photoshoots is always amazing. She is a natural in modeling and I never doubt our images at all. 100% of the time they come out great. I appreciate her attention to detail and the creative approach she brings to our shoots.
Courtney Morency- Department Manager at Dillard's 2018-2019
"Vanessa was an asset to my team and a pleasure to work with at Dillard's. Vanessa came into work with a positive attitude and a smile. I could always count on her to do what was asked. Vanessa is a ray of sunshine with an honest and caring personality."
Patti Simpson- Statistics professor at Temple college.
“Vanessa is a hard worker with lots of enthusiasm, and the epitome of academic excellence. I remember her because her enthusiasm was very infectious, so much so, that her leadership and ardor turned my class into a team. Vanessa is diligent. More importantly, Vanessa is engaging. Vanessa's character is such that she will continue this engagement and contribute to whatever project she is involved in meaningful ways.
Justin Borja- Photographer.
"I've known Vanessa for years and let me just say she's an amazing person to work with and to be around. Positivity, hardworking and humbleness are all attributes to her well being. No matter what the situation is, she is always full of fun and makes work enjoyable."